Franchise lead generation is the interaction by which a franchisor finds franchisees planning to open another franchise. Modeling the definition after a word reference isn’t the most favorable thing, but it helps to set a baseline. franchise lead generation is a four-step process:
Grabbing someone’s consideration to let them know about the opportunity to learn about franchising:
The simplest misconception here is thinking that customer acquisition is an equivalent word for advertising. This is most evident as potential franchisees experience franchise brands in a variety of ways (mostly as customers!). The guest acquisition interaction will never stop. The facts do confirm that a final definitive advance is likely to be an advertisement (or a Google search), but what comes before that is just as significant.
Turning Visitors into Leads –
Requesting Contact Information for Follow Up Reasons:
In the 21st 100 years, getting someone to provide their contact information continues to get more and more difficult. However, stage two is tied to the completion of this objective. A franchise cannot return someone unless they have a phone number or email address. (Or, conversely, mailing address, although this is becoming less and less well-known.) Upon receipt of contact information, it is generally understood that the intention to open a franchise is to some extent modestly high.
Turning Leads into Candidates –
Starting the subsequent cycle and answering pertinent questions about franchises or a particular franchise:
After receiving a lot of contact information, the contact plan is meaningful. One will not have another opportunity to establish the first connection. Turn on? Email? Text? And then what is the later arrangement? A decent competitor will have A LOT of queries about specific franchises and franchises, so the ability to handle those queries well can represent the deal’s defining moment.
Turning Candidates into Franchisees –
Closing the deal by fully immersing an individual in a particular brand and finding a shared interest in that individual by becoming part of the franchise ownership group:
The Next! Regardless of how certain one might be on the likelihood of someone opening a franchise, it’s anything but settled until it seems clear. The latest advancement is all about making potential franchisees feel good about their ultimate choice.